Paywalls, Social Media, and Dad Bods

A new survey suggests that publishers aren't adequately resourcing subscription acquisition

What if, on the one hand, you had a group of people at the gym who showed up every day, used the best equipment, stayed a little longer, followed proven methods, and ended up jacked — and, on the other hand, you had a group that showed up weekly, used the oldest and worst equipment, departed as soon as they got bored, freelanced their techniques, and en…

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